IKEA is set to release a new eco-friendly camera made almost entirely out of cardboard. Devised by Swedish designer, Jesper Kouthoofd, the camera will be given away in certain stores — along with the new 2012 PS collection that promotes sustainability and good design — to encourage customers to take photos of their new furniture at home and upload them to the IKEA website.
The camera is made from one piece of folded cardboard and a single circuit board that holds the camera sensor and integrated USB connector. Powered by two AA batteries, the KNAPPA can hold up to 40 images before reaching its capacity.
The KNAPPA will be in selected stores around the world later this year.