With countless sneaker fans around the world customising their own footwear designs and colourways with programs such as Photoshop, it’s baffling as to why the Jordan brand keeps releasing old colour combinations and styles.
In its ‘golden’ days, when the sneaker community was smaller and less established, you would have had to partake in hours of research if you wanted to find a pair of limited-run sneakers or vintage styles. It wasn’t uncommon to bid competitively on forums, or camp out through the night in front of retail stores before releases to get what you wanted. When you saw someone wearing a pair of Air Jordans in an original colourway, you knew that collector was serious, today it seems even the most dedicated fan base has been watered down with commercial cool.
No shoe enthusiast wants to believe that Jordan brand seems intent on flooding the shoe market with ‘re-retros’ and even ‘re-re-retros’ to stash more money in the bank, despite their claims of respect for the so-called ‘sneaker game’, but it’s become harder and harder to ignore.
One such example is the release of the 2013 version of the Air Jordan 5 ‘Grape’. After hunting for a decent unworn pair for years, I finally picked up a set of the first ‘retro’d’ editions in 2006, and haven’t worn them since. It’s a similar story for the Jordan 8 ‘Aqua’, which will be back in 2013, and the same goes for the Air Jordan 3 ‘True Blue’ edition, which was one of my most sought after and favourite shoes, and one which I have now lost count on how many times it’s hit shelves.
Jordan Brand seems to have a 5-6 year rule before releasing another retro design with less quality than the original. So if you’ve been holding onto old Jordans like I have, it’s probably best you start wearing them now, because soon you’ll be flooded with new versions of these classics.